“At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such. Our mantra says it all… ‘All for the love of beauty’.” – Sera Jones (CEO)
There’s nothing in the world like the beauty of healthy hair. Its vitality, color and shine have a radiance that can’t be ignored. With Joico, healthy hair is more than just a promise…it’s a GUARANTEE!